Despicable Me 2

Yes. I watched Despicable Me 2. and Yes, in advanced screening !

Funny because less than an hour before this movie, I came out from different cinema as I watched Man of Steel with my other friends !! ( Talk about crazy movie fan !). I shall write Man of Steel movie review after this.

Here it is.

If you haven't watched Despicable Me 1, go and watch it ! as the storyline will continue from the first movie.

Overall : Funny as it should be. Cute as it should be. Meets my expectation.

1. The movie was consistent with the use of similar humour code from Despicable Me 1. I believe that since the popularity of the minions and Agnes (the girl with "It's so fluffy I'm ganna die!") were huge in first movie, it influenced their level of roles in the second movie. Meaning that minions were prime story plot in the movie (as they became kidnaped, injected by weird chemical and became aggressive, ugly purple minions) while Agnes had her birthday party in the movie. It was good because I personally love Agnes and minions so I don't mind watching them in the movie more often than Gru. But, I do mind getting too much roles that those two characters have in the movie. I would understand if someone would say that it was too much perhaps because in other point of view, they were in the movie too much while the official main character is Gru and his "girlfriend" Lucy.

2. This movie has some family theme as Gru has now officially becoming a dad to Agnes, Margo and Edith. This is shown when Gru cares about Margo's relationship with her first boyfriend. Gru is doing what the normal dad will do for his little girl- separating them from each other when they are dancing, getting revenge and be there for her when she got dumped by the guy from another girl, be jealous of the new boyfriend. This is the main change of the character Gru where in the first movie, he was evil. Here in the second movie, he is now a dad, working as a non-evil side (ie good side).

3. The movie has illustrated what 3D animation movie should like, especially at the end of the credit where three minions are playing themselves and blowing party sticks on the screen. If you watch it in 3D, that party stick will come right on your face, which is cool.

4. Some parody of songs. YMCA and I swear sang by minions and I swear.
I was expecting the famous Banana and Potato song by minions on the screen but it wasn't shown. But still satisfied as I got to listen to two more songs from cute minions !

If you haven't watched the Banana song. Youtube Banana Despicable Me 2 but I must warn you. It's very addictive !!

5. No product placement in this movie ! which is disappointing for me personally as I cannot use this for my master's thesis research... But I believe it makes sense that the movie didn't have it because the storyline and the characters are very unrealistic to be true and hence, the purpose of the product placement in this movie will have no effect, or worse, have negative effect on consumers. But, I wonder..If there was a product placement, would it increase the realism of the story and the main audiences - kids - have any opinions about the brands? For adults, the brands may be considered as unnecessary but remember, this movie is targeted at kids, children, not adults. So as for the main target consumers, would they think it's unnecessary for characters like Agnes to eat Oreo and drink milk, or Edith wearing Nike shoes? Kids are different to adults. They think and behave differently. So there might be a slightest chance of the kids finding this product placement as "cool" and "realism" and that they want to have that Nike shoes, or eat Orea like Agnes do in a real life.

In conclusion, I will give this movie THREE out of Five (3/5). It was funny and cute, but not hilarious funny that will make me laugh or deadly cute like "It's so Fluffy I'm ganna die" cute. It was just funny and cute.