I watched The Heat today with my Thesis participant.
1. Interestingly the movie is R13+. Then when I started watching the movie and after 5 minutes, I understood why it was age restricted. Lots of swearing... A LOT !! Then it was about drugs and guns..Then they drink A LOT irresponsibly...then they swear...then they shoot people...then cut throat by mistake...then blood..then swearing..etc etc. LOTS of swearing jokes and cruel jokes like killing jokes. I would understand if this movie is R16 because of extensive use of language and drug dealing story and shooting person on head.
2. Comedy? Action? It was hard to choose where this movie fits. For me, it was 50/50. LOT of actions in terms of gun, car chasing, car explosion. Then, it was funny.. cruel jokes and swearing jokes were hillarious at some time. I was attached at this movie in time where Sarah was cutting a chocking person's throat to get the hotcake out..with all that blood and knife..it was real..make you have goose-bump and go "ewwwwww". Then there was a scene where Sarah's thigh getting stabbed and that was "ouch" moment where I touched my thigh to cover that pain.
3. Sandra Block's movie. It was definitely a Sandra Block's movie. The character totally fit her, she was FBI agent, she was strict and nerdy and always following the procedure and rules, she works hard and she is bossy and no one like her. It was definitely a Sandra Block movie. Because it was so obvious that it's Sandra Block movie from the introduction of the movie, the storyline was obvious. So I won't blame if some people think of this movie as boring and same as other comedy movies and typical Hollywood comedy action movie because it was. It totally was. Bad guy getting killed at the end, Main characters have hard time to get to know each other at first (they both have completely different personality) then when they are close, something else happens to one of the characters then they fight then they get back again and this time, they do it right and they find the bad guy and at the end they kill them and maintain their relationship. It was sooooo obvious. Some bits unexpected was the car explosion, Denny's scene, and the boss of bad guy. Some scenes were just not even related to the main plot and yet were in the movie because those scenes were funny. For example, Denny's scene was completely irrelevant in my opinion. How is a random person chocking got to do with catching the drug dealer? It was just weird.
4. Lots of product placement. Starting from Mercede Benz, there were Nikon, iMac, Rambler, Coke, Sprite,Denny's, Lacoste, Nike, Heinz, Blackberry, Volvo, Bank of America, eBay, Nissan and so on. Obvious brands were Mercede Benz, Rambler, Coke, Sprite, Denny's and eBay. I can only guess that Mercede Benz paid some on movie production company because the movie was started with showing their brands. Right on the screen. A very big Mercede Benz logo. Then there was Coca-Cola. Family meal time scene and two huge (2L) bottles of Coke and Sprite were placed on the table. No one was drinking it but it was there and it was obvious. Also, Coca-Cola's vending machine was placed as a background on jail scene when Jason meets his sister (Mullins).I think the purpose of showing the Coke was because all people including people who swears a lot and classified as "violent" and "low-class" and "uneducated" are still drinking Coke and hence Coke is everyone's brand. My friend even picked out that on Coke's bottle, there was an Olympic logo on it, showing that the film must have been filmed during the Olympic time, which was last year. I didn't see it but if was interesting how my friend noticed the Olympic logo, which kind of illustrates that the Coke's bottle was shown closely to be able for a person to see it in such a detail and might have shown more than once. Denny's might have paid fortune since there was a whole scene about it in that place with menu that says Denny's and Denny's restaurant appeared on movie and then the funny scene of a chocking guy and Sarah's failed emergency "operation" happend at Denny's. I called this scene a "Denny's scene" and my friend understood me instantly. If Denny's purpose was to increase the brand awareness, they definitely did. Interesting use of product placement.
5. I would personally not recommend this movie. It was funny but I don't think it's worth the movie ticket unless you have student vip card and can watch it for $10 like me. It was worth $10 but it is not worth $14 for student. I would rather recommend my friends to watch something else for $14 at cinema since a lot of good movies are showing currently. For example, The Great Gatsby, World War Z, Despicable Me 2 and Monsters University.
Overall, 3 out of 5.
No comments:
Post a Comment